Deriv yakhazikitsa kampeni ya padziko lonse: “Trading for anyone. Anywhere. Anytime.”

Cyberjaya, Malaysia, 24 Novembala 2025 — Deriv, pulatifomu yotsogola yamalonda pa intaneti yomwe ili ndi makasitomala oposa 3 miliyoni padziko lonse lapansi, yaulula kampeni yake yoyamba ya padziko lonse yokhudza cholinga cha kampaniyo, “Kupangitsa malonda kupezeka kwa aliyense. Kulikonse. Nthawi iliyonse.” Kampeniyi ikufuna kusintha tanthauzo la malonda a pa intaneti operekeza, kuchoka ku ntchito yovuta yandalama kupita ku chidziwitso chosavuta, chotetezeka, komanso cholimbikitsa anthu wamba.

Kuphatikiza anthu onse pazachuma kudzera mu malonda: Cholinga cha Deriv padziko lonse

Kuyambira pamene idakhazikitsidwa mu 1999, Deriv yakhala ikuchita ntchito yofuna kupangitsa msika wandalama kupezeka kwa aliyense, kuthandiza amalonda mamiliyoni ambiri a maluso osiyanasiyana kuti achite nawo mwachidaliro. Kampeni yatsopanoyi ikulimbikitsanso cholingachi kudzera mu kufotokoza nkhani zamphamvu ndi mauthenga okhudza anthu, olimbikitsidwa ndi AI.

“Kwa zaka zambiri, chotchinga choloŵera chakhala chapamwamba kwambiri. Ku Deriv, timanyadira kukhala mbali ya kufanana ndi kulinganiza malo osewerera, padziko lonse lapansi,” adatero Yoli Chisholm, Senior Vice President of Marketing ku Deriv. “Kampeni yathu ikuwonetsa zomwe tamanga pazaka 26 zapitazi, pulatifomu yomwe imathandiza aliyense, kulikonse, kuti afufuze misika yandalama ndi chidaliro, chitetezo, komanso kudalirika. Tidafuna kuti kampeni yathu yoyamba ya padziko lonse ikhale yolengeza kudzipereka kwathu ku kuphatikiza anthu onse pazachuma.”

Kampeniyi, yomwe idapangidwa ndi gulu la Deriv lodzipangira zojambula m'kampaniyo mwini ndipo idaperekedwa pogwiritsa ntchito kupanga kogwiritsa ntchito AI, ikuwonetsa kusintha kwakukulu kwa kampaniyo kukhala bungwe loyamba kugwiritsa ntchito AI. Maganizo awa oyamba ndi kusintha akulowetsa AI m'dipatimenti iliyonse, kuyambira pa marketing ndi zinthu zogulitsidwa, engineering, compliance mpaka HR, zomwe zikuwonjezera kuthekera, kusinthasintha malingana ndi munthu aliyense, ndi phindu kwa makasitomala ndi ogwirizana nawo padziko lonse lapansi.

Makampeni amalonda ogwiritsa ntchito AI: Luso la umunthu likukumana ndi zatsopano

Maganizo, chidziwitso, ndi utsogoleri wazopanga wa kampeniyi zidatsogozedwa ndi gulu la Deriv lamkati la marketing, lotsogozedwa ndi cholinga chopangitsa malonda kukhala omveka bwino komanso osangalatsa. AI idagwiritsidwa ntchito popanga ndi kuwonjezera zithunzi ndi nkhani za kampeniyi, zomwe zikuwonetsa njira ya Deriv yophatikiza luso la umunthu ndi makhalidwe a AI m'kampani yonse.

Carl Whiteside, Vice President of Design akuwonjezera kuti, “Iyi ndi kampeni yomwe luso la umunthu limatsogolera, ndipo AI imathandizira.” “Tidagwiritsa ntchito zida za AI kukweza kupanga osati kulowa m'malo mwa malingaliro. Ndi za kufotokoza nkhani zomwe zimamveka zenizeni komanso zamtsogolo, chithunzi cha mmene malonda enieni akusinthira.”

Kupezeka kwa msika wandalama padziko lonse: Kuthetsa zotchinga

Kampeniyi idamangidwa pa nsanamira zitatu za padziko lonse za Deriv zokhudza kupezeka:

• Aliyense: Kuyambira oyambira mpaka amalonda odziwa bwino, pulatifomu ya Deriv imathandiza maluso onse ndi zida zosavuta kugwiritsa ntchito, thandizo laphunziro, ndi thandizo la makasitomala m'zilankhulo zoposa 22.
• Kulikonse: Pogwira ntchito padziko lonse lapansi, mapulatifomu a Deriv amaonetsetsa kupezeka kosavuta kwa misika yapadziko lonse, pa foni kapena pa webusaiti.
• Nthawi iliyonse: Misika yotseguka maola 24 pa tsiku, masiku 7 pa sabata, yomwe imakhalabe yotseguka kupitirira maola odziwika a malonda.

Poyang'ana kwambiri pa kudalirika, maphunziro, ndi kulimbikitsa anthu, Deriv ikufuna kusintha maganizo okhudza malonda a pa intaneti, kusonyeza kuti sizoperekedwa kwa akatswiri okha koma zili zotseguka kwa aliyense wokonzeka kuphunzira.

Kukhazikitsidwa padziko lonse pogwiritsa njira zambiri

Kampeniyi ikukhazikitsidwa padziko lonse lapansi kudzera mu zida zapa digito, zamaukonde, ndi media wamba ndipo ikuthandizidwa ndi kufotokoza nkhani za makanema osangalatsa, zithunzi zokopa, ndi zinthu zogwirizana ndi ogwiritsa ntchito.

Chotsatsa chachikulu, filimu ya masekondi 45 yopangidwa ndi zida za AI, ikugwira mtima ndi chikhumbo cha amalonda a m'magulu onse a anthu, kulimbikitsa lonjezo la Deriv: Malonda si gulu lapadera — ndi a aliyense, kulikonse, nthawi iliyonse.