Deriv yetfula umkhankaso wemhlaba wonkhe wemakha: “Kuhweba nguwonkhe umuntfu. Nobe ngukuphi. Nobe ngasiphi sikhatsi.”

Cyberjaya, Malaysia, 24 Lweti 2025 — Deriv, inkhundla lehamba embili yekuhweba kulayini lesebentisa emaklayenti langetulu kwetigidzi letintsatfu emhlabeni wonkhe, isiyembule umkhankaso wayo wekucala wemhlaba wonkhe wemakha, lohlelwe ngekusekelwa kwembono webhizinisi layo, “Kwenta kutsi kuhweba kufinyeleleke kuwonkhe umuntfu. Nobe ngukuphi. Nobe ngasiphi sikhatsi.” Lomkhankaso uhlose kuphindze uchaze kabusha loko lokushiwo nguloko lokutsi kuhweba kulayini lokufinyelelekako lamuhla, kususa loku kusuka esigabeni setimali letimatima kuya esigabeni lesihamba kahle, lesiphephile, futsi lesinika emandla bantfu labajwayelekile nsuku tonkhe.

Kuhlanganiswa kwetimali ngendlela yekuhweba: Umsebenti wemhlaba wonkhe wa-Deriv

Kusukela nasesungulwa nga-1999, Deriv isebenta ngenhloso yekutsi kudvwebe lilungelo lekufinyelela kumakethe yetimali kubo bonkhe, kusita bahwebi labetigidzi ngetigidzi labativa nobe banelwati lolwehlukene kutsi babambe incenye batsemba. Lomkhankaso lomusha ugcizelela loko kusebenta ngetindzaba letinemandla kanye nemibiko lesekelwe ebantfwini legcweliswe nge-AI.

“Iminyaka leminyenti luphazamiso lwekungena belukhulu kakhulu. Ku-Deriv, siyatigcabha ngekuba yincenye yekudvwebelela lilungelo nekulinganisa inkhundla, emhlabeni wonkhe,” kusho Yoli Chisholm, Live Lesiphakeme Vice President Yekukhangisa ku-Deriv. “Umkhankaso wetfu umele loko lesikwakhile eminyakeni lengu-26 leyendlulile, inkhundla leniketa emandla kuwonkhe umuntfu, nobe ngukuphi, kutsi acwaninge imakethe yetimali ngekwetsemba, kuphepha, kanye nekutitsemba. Besifuna umkhankaso wetfu wekucala wemhlaba wonkhe wemakha kutsi wente simemetelo sekutinikela kwetfu ekuhlanganisweni kwetimali.”

Lomkhankaso, lowakhiwe ligatja lekudala lelisekhaya la-Deriv futsi waphilisiswa ngekukhicitwa lokusekelwe nge-AI, ukhombisa kuguqulwa lokubanti lwenkampani kuba yinhlangano lebeka i-AI embili. Lomcondvo wekucala ngenkucubeko ufaka i-AI kuwo onkhe emagatja, kusukela kukukhangisa nemkhicito kuya ekuhhandizisweni kwebunjiniyela, kuhambisana nemtsetfo kuya kuHR, lokushayela khona kusebenta kangcono, kwentiwa ngekomuntfu ngamunye, kanye nelusito kuwo onkhe emaklayenti netimbambeni emhlabeni wonkhe.

Imikhankaso yekuhweba lesekelwe nge-AI: Bungcondo bebantfu buhlanganisa nekucala kwetintfo letisha

Umcondvo welomkhankaso, kucondza, kanye nekucocisa ngekudala kuholwa ligatja lekukhangisa lelisekhaya la-Deriv, lelicondziswe nguhlelo lwekwenta kutsi kuhweba kuve njengekwenteka njengakahle futsi kuhlabane. I-AI yasetjentiswa kukhicita nekwenta ngcono imifanekiso kanye nekutjeleka kwendzaba yalomkhankaso, loku kukhombisa indlela yenkampani yonkhe ya-Deriv yekuhlanganisa bungcondo bebantfu nemandla e-AI.

Carl Whiteside, Live Lesiphakeme Vice President Yekudwetjwa wengeta kutsi, “Lona ngumkhankaso lapho bungcondo bebantfu buholako, futsi i-AI yente kutsi kwenteke.” “Sasebentisa tinsitja te-AI kuphakamisa umkhicito hhayi kushintja imiphumela yemicabango. Kumayelana nekutjeleka kwendzaba leva njengeliciniso kantsi futsi njengelesikhatsi lesitako, lokubonisa indlela kuhweba lokucine sekuguculeka ngayo.”

Kufinyeleleka emakethe yetimali yemhlaba wonkhe: Kudzabula tiphasamulo

Lomkhankaso wakhiwe etinsikeni letintsatfu temhlaba wonkhe tekufinyeleleka ta-Deriv:

• Wonkhe umuntfu: Kusukela kulabachalako kuya kulabahlalekile ekuhwebeni, inkhundla ya-Deriv isita bonkhe bantfu banelikhono lelehlukene ngetinsitja letilula kusetjentiswa, lusito lwemfundvo, kanye nelusito lwemaklayenti lolukhulunywa tilimi letingetulu kwe-22.
• Nobe ngukuphi: Isebenta emhlabeni wonkhe, tinkhundla ta-Deriv ticiniseka kutsi kunekufinyeleleka lokuhambako emakethe yemhlaba wonkhe, kusetjentiswa luhlelo lweselula noma lweweb.
• Nobe ngasiphi sikhatsi: Imakethe lehlala ivuliwe emahora langu-24 kusukela, levula ngemuva kwetikhatsi tekuhweba letijwayelekile.

Ngekugcizelela ekwetsembeni, imfundvo, nekunika emandla, Deriv ihlose kuguqula indlela bantfu labacabanga ngayo ngekuhweba kulayini, bakhombisa kutsi akusiyo intfo lebekelwe tati kuphela kodvwa ivulekele wonkhe umuntfu losalungele kufundza.

Kwetfulwa emhlabeni wonkhe, ngetindlela letinyenti

Lomkhankaso wetfulwa emhlabeni wonkhe kudzabula umdiya wedijithali, wekuhlalisana nebantfu, kanye nalowejwayelekile futsi usekelwa yindzaba leyakhiwe ngemavidiyo laphatsekako, imifanekiso lenemtselela lomkhulu, kanye nekuhlanganyela.

Lesikhangiso lesisemkhatsini, lifilimu lemasekhondi langu-45 lelikhicitwe ngetinsitja te-AI, lithatsa imitsi kanye nenjongo yebahwebi labavela etindleleni letehlukahlukene tekuphila, kugcizelela sitsembiso sa-Deriv: Kuhweba akusiyo inhlangano lecalwako — kungeyawo onkhe umuntfu, nobe ngukuphi, nobe ngasiphi sikhatsi.